In 2025, fashion is all about transformation and nowhere is that more visible than on Instagram Reels and TikTok glow-up videos. Makeovers have become a universal language, showing how clothing, makeup, hair, and confidence can completely redefine a person’s look in seconds.

From day-to-night outfit changes, to bold hair color experiments, to streetwear-to-glam glow-ups, Reels and Makeovers are driving some of the biggest fashion conversations online. Creators are not only entertaining audiences but also inspiring them to try their own transformations at home.

At B&R Fashion Forum, we dive into the power of the makeover and why it resonates:

Instant Impact: The satisfaction of seeing dramatic before-and-after results in just a few seconds.

Relatable & Achievable: Everyday people experimenting with looks, proving fashion is for everyone.

Creativity & Storytelling: Beyond the outfits, creators use editing tricks, music, and transitions to elevate their style narrative.

Confidence Boost: Makeovers are about more than looks—they showcase self-expression, empowerment, and reinvention.

Join the conversation as we analyze what makes makeover reels go viral, explore th...